Client Success Stories

Pictonat Brand Photography

Testimonial:

“Working with Dee and the team has been exactly what I needed, to help provide a content boost to my social media so that I can focus on my business. The timing aligned perfectly with my busiest season of the year to help me feel more supported and show up online with ease. The content created for my business aligns with my vision, and voice, and has already helped me generate new leads and contacts! Thanks Dee and team!”

Client Need:

Nathalie Amlani is a creative and strategic professional photographer for ambitious brands. Her brand was shifting from working with start-ups to working with established businesses. Her goal was to book more VIP packages and speaking opportunities. She was also launching recurring networking events for women entrepreneurs.

Key Strategies

  • We focused on the core services that they wanted to book more of within 90 days

  • We deep-dived into who her client avatar is to discover what they value in their business and life. This would allow us to use

    the correct keywords.

  • We mapped out content highlighting her top goals and organized images, videos and links to curated articles.

Results

  • When her first post went live on LinkedIn, Nathalie received a direct message inquiring about her services.

  • Between October 3 and December 31, her LinkedIn was at an all-time high of 14,409 Impressions and 425 Engagements.

  • Her follower count increased by 7.1%.

Natacha Pennycooke Psychotherapy

Client Need:

Natacha Pennycooke and her team of psychotherapists help high-achievers to heal and thrive. Her goal was to have her team of therapists at maximum client capacity and consistently book more speaking opportunities.

Key Strategies

  • We removed the industry jargon from her social media content.

  • We created educational content that highlighted the challenges of her target audience and shared tips to overcome them.

  • We included clear CTA’s (call to action), that inspired her audience to reach out.

  • We sent out strategic connection requests to grow her LinkedIn network.

Results

  • Natacha reached client capacity within 4 months. She was ready to add another therapist and virtual assistant to the team.

  • Within her first 28 days, Natacha’s LinkedIn Impressions shot up to 7381 (11.7%). Her Engagement went up to 187%.

  • Her follower count increased by 5.4%.

  • She received more speaking inquiries via LinkedIn than other social media platforms and began booking more paid speaking gigs.

MAINGUY & SONS’ ELECTRICAL

Client Need:

Electrical, Heating, and Plumbing Contractor serving Peterborough, Kawartha Lakes, and Durham region. They had a steady stream of clients — mostly through word of mouth —  however, they wanted to grow their bottom line, by leveraging their social media.

Key Strategies

  • We focused on the core services that they wanted to book more of within 90 days

  • We reviewed the surrounding areas they serve to enable correct keyword usage and targeted hashtags.

  • We studied their company's services and processes for delivering results.

  • We identified leverage points - those places within the social media process where the business owner could be removed from being completely hands-on in their marketing.

Results

  • They saw an immediate uptick in people reaching out for their services.

  • Between November 22, 2021, and January 22, 2022, they quadrupled their reach on Instagram and increased engagement by 17600%.