What Is A Fractional CMO And Why You Need One

It’s no secret that service-based businesses need marketing. For some, it doesn’t make sense to have a full-time in-house marketing department.

This is where fractional marketing comes in.

Fractional marketing is an alternative to having an in-house marketing team. Instead, you can hire a chief marketing officer (CMO) on a contract basis to meet your marketing needs.

So where does the “FRACTIONAL” part come in?

Simply put, it means that we’re not in-house.

When determining whether or not a fractional CMO is right for you, ask yourself if any of these factors apply to your business.

1. You’ve Got Financial Constraints

There might not be room in the budget to take on a full-time in-house marketing department. However, there is enough to hire someone on a contract and as-needed basis.

2. You Need A Marketing Strategy

Just as you needed a business plan when you launched your business, you also need a marketing strategy. A chief marketing officer can craft a customized strategy for your business covering your social media and advertising needs.

3. You have Short-Term Needs

This could include marketing needed for short-term projects like a special event or campaign.

We work diligently to help our clients reach their social media goals. However, a big part of that success is you. Because no one knows your business like you do, we’ll need your participation and input.

Here are some things you’ll be asked to share with us once we start working together:

• Key information about your company, including the company mission statement, success stories, and testimonials

• Information and details regarding upcoming events, announcements, or changes to the business

• Your input on content ideas we brainstorm for you

• Whether or not anyone else on your team will be posting on your social media and if so with what frequency

• Social media access and login information, i.e. usernames, passwords, etc.

• High-quality images that showcase your behind-the-scenes, your team, or 'A day in the life"

• Your branding photos

• A style guide or at the very least an idea of the colours & typeface, fonts, etc. you’d like to use in your social media graphics

With those items in hand, we’ll provide you with:

• A strategy: We’ll closely examine your business and ask the right questions to develop customized strategies.

• Consistency: In the social media world, consistency is crucial. We’ll produce and schedule content so your audience knows that you’re always showing up for them which means you will always be top of mind.

• Analysis: Tracking the performance of your content creates opportunities for improvement and success. We’ll keep an eye on what’s working and what needs tweaking.

• Results: Numbers don’t lie. We’ve seen our efforts convert to growth online leading to more quality leads.

Think of this as a team effort. With your input, we’ll help you meet your goals.

Ready to work with a social media management team that can help you get in front of your dream clients? Book a free consultation with us today.