The Benefits of Quality Images For Your Brand on LinkedIn

On LinkedIn, colour palettes, typefaces, logos, photos, and graphics are visual elements of your brand. It’s your way of differentiating yourself from the competition and solidifying your identity. So, as you work toward building connections on LinkedIn, keep your branding consistent because failure to do so could communicate a business identity crisis and create confusion — a huge turn-off for potential clients and collaborators.

Speaking of visual elements, did you know that our brains process visual information 60,000 times faster than text?

Here’s something else you should know—quality matters.

Imagine this. You’re shopping online for a friend’s birthday gift. You’ve narrowed it down to two businesses that offer the same product at the same price. You can check out their websites and social media.

Company A has well-lit, high-quality, high-resolution photos of their product.

Company B has blurry, pixilated, poorly lit pictures of theirs. 

Which company are you more likely to buy from?

I’m with you, Company A!

That’s because image quality communicates a message. For instance, Company A’s photos communicate that it pays attention to detail, takes pride in its public image, and is willing to invest in itself to show up in its best light.

How so? 

Because polished, high-quality photos strengthen brands and build credibility. Which is something you’ll want in your LinkedIn presence.

This carries over into the way you and your team present yourselves digitally. 

High-quality professional photos convey an air of professionalism on LinkedIn. You wouldn’t meet a prospective new client looking disheveled. Instead, you'd show up well put together and looking your professional best. 

Appearance matters. Remember, social media is highly visual and it tells a story. Not only are your customers buying a product or service, they're buying into you. So as the face of the business, put your best face forward. 

We recommend hiring a professional photographer to take branding photos to make that happen. These can be a mix of portraits of you, your team, your products, and services.

Then, take those quality images and create content that reaches your target audience and inspires them to reach out.

This is what we do for our clients at Boswell-Buck Creative. To learn more, book a discovery call with us.